the b.box story

it started with a cardboard prototype

Back in 2007, b.box began with an idea, a cardboard prototype, and a stubborn belief that the everyday business of raising kids could be less stressful. Two of us, both moms with a shared frustration - kids' products that almost worked, but not quite.

So, we solved our mom paint points: one clever prototype at a time. The mission was simple: create products parents trust, that empower kids, and that feel genuinely different. It still is.

all grown up

Like the babies who inspired it, b.box has grown up. All these years on, we're still changing the conversation; these days with lunchboxes and water bottles built around busy mom life and the way kids actually like to eat and sip. What started at a kitchen table is now in the hands of families in more than 65+ countries, and now, US families too.

The everyday wins haven't changed, though: healthier food, prepped and packed without the morning stress. Lunchboxes that come home empty and tummies full. Easy to clean, and ready to do it all again tomorrow.

multitasking at it's best

b.box designs for two people at the same time, the child and the parent. For every product we ask: what does each of them need, and how do we solve both at once? A lid kids can open themselves, and a seal a parent can rely on. A bottle a kid is proud to carry, and one that survives the playground. That's the thought we pour into every design, resulting in ingenious products that work and are as cool as they are functional.

And we don't guess. Every b.box product gets the thumbs-up from real parents and real kids before it ever launches. It's how we've earned a reputation for quality and innovation parents trust and recommend to other moms.

We're still two friends with big ideas, still solving the everyday one clever design at a time. Designed in Australia, by parents, for parents everywhere.

problem, solved.