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New privacy policy - SMS for kids USA LLC via and our associated websites, (collectively, the "Site") value our customers and your privacy. This Privacy Policy (the "Policy") is designed to tell you about our practices regarding collection, use, and disclosure of information that you may provide via the Site. Please be sure to read this entire Privacy Policy before submitting information to this Site.

This Policy includes any separate privacy notices and/or notices posted on particular pages of the Site that may provide more detail regarding personal information we collect on those pages, why we need that information, and choices you may have about the ways we use that information.

If you sign up to use a special feature of the Site, you may be asked to expressly consent to special terms, for example, by checking a box or clicking on a button marked, “I agree.”  This separate agreement will supplement or amend this Policy, but only with respect to the matters governed by such separate agreement.


Changes to this privacy policy

We have the discretion to occasionally update this Privacy Policy. When we do, we will also revise the "updated" date at the top of this Privacy Policy page. We encourage you to periodically review this Privacy Policy to stay informed about how we use, disclose, and protect the personal information we collect from you. Your continued use of the Site constitutes your agreement to this Privacy Policy and any updates. Should there be a material change to the practices described in this Privacy Policy, it will be applied only to information collected after the publication of this Privacy Policy.

When information is collected

We may collect personal information from you when you:

- opt-in to receive communications and promotional materials from us

- register on the Site

- participate in sweepstakes, contests, or promotions

- purchase products over the Site

- provide comments or feedback to us by email

What information is collected

Depending on the activities in which you participate through this Site, you may be asked to provide:

- your email address

- the year and month in which your child was born

- your financial information, such as credit card information

- your billing information, such as name, address, phone number

- shipping information, such as name, address, phone number

If you have provided your email address to us and you subsequently want us to communicate with you using your new email address, access and provide us with your new email address. Additionally, you may update your financial information and billing and shipping information that we have collected about you on the Site by accessing your Personal Account page on the shop site and updating your information.


How collected information is used or disclosed

We may use personal information that you have provided to us to:

- share among our associated websites that comprise the Site

- customize the Site to your preferences

- respond to customer service inquiries

- support our marketing and research purposes

- process and manage your purchase of products

- notify you if you are a winner of a giveaway, competition or promotion

- communicate with you about our products, events or other promotional purposes, including co-branded offers, if you have opted to receive such communications. You can opt-out of receiving such promotional information at any time by following the unsubscribe links on any promotional materials sent to you. If you provide personal information to us through this Site, we may combine such information with other information unless we specify otherwise at the point of collection. We also may disclose personal information you provide via this Site to third parties, but only:

- to service providers we use to support our business (such as fulfillment services, sweepstakes administration, technical support, and delivery services), in which case we will require such third parties to agree to treat it in accordance with this Privacy Policy and use it for the same purposes in connection with the sale, assignment, or other transfer of the business of this Site to which the information relates, in which case we will require any such buyer to agree to treat it in accordance with this Privacy Policy and use it for the same purposes

- to respond to law enforcement requests or where required by applicable laws, court orders, or government regulations

Third-party data sharing

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Website use information

We collect website use information which includes information about your internet service provider, browser type, domain name, IP address, the website that referred you to us, the webpages you request, the date and time of those requests, and entry and exit points. Our collection of website use information may involve the use of cookies and pixel tags.

Our collection of website use information may involve the use of cookies. A cookie is a small removable data file that is stored by your browser on your computer. Cookies allow you to place an order on our Site and allow us to enhance and personalize your online surfing and shopping experience. We use cookies to remember the items in your cart, recognize you when you return to our Site and analyze visitor behavior. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you reject cookies by changing your browser settings, you won't have access to many features that make your site experience more efficient and some of our Site features will not function properly.

We use "pixel tags" (also called "web beacons" or "clear gifs"), which are tiny graphic images, on our Site and in our emails. Pixel tags help us analyze our customers' online behavior and measure the effectiveness of our Site and our advertising. We work with service providers that help us track, collect, and analyze this information.

Pixel tags on this Site may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Site. This information may include your computer's Internet protocol (IP) address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the website you visited immediately before coming to our Site. We do not otherwise track any information about your use of other websites.

Pixel tags and cookies in our emails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us.

We partner with third-party ad networks to deliver online advertising about our products and services when you visit our Site or other websites on the Internet. These partnerships help us provide you with advertisements that are tailored to your particular interests, improve and optimize your experience on our Site, and track the effectiveness of marketing efforts. To facilitate these online advertising efforts, our ad network partners may use cookies, web beacons and similar technologies to collect information about your activities on our Site or other websites.

We may combine the information we collect through cookies and pixel tags with other information we have collected from you. This information may be used to improve our Site, to personalize your online experience, to tailor our communications with you, to determine the effectiveness of our advertising, and for other internal business purposes.

Links to other sites

Please be aware that, when you are on the Site, you could be directed to other sites that are beyond our control. These other sites may transmit their own "cookies" to visitors, collect data or solicit personal information. The privacy policies of these other sites may differ significantly from this Privacy Policy. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any information that may be collected there.

International users

If you are located outside of the United States, please note that this Site is hosted on servers in the United States. Any personal information collected through this Site may be transferred to the United States and other countries that might not provide an equivalent level of protection as the data protection laws in your home country. Your use of this Site or submission of any personal information will therefore constitute your consent to the transfer of your personal information outside of your home country.


Protecting the security of your personal information is very important to us. We use reasonable security measures designed to protect the confidentiality of personal information. When you enter your personal information to the baby shop portion of our Site, we use Secure Sockets Layer (SSL) technology to protect your information as it is transmitted to us. To make sure that you are accessing our secure server before you submit personal information though the baby Shop, look at the lower left-hand hand corner of your browser. If you see an unbroken key or a closed lock (depending upon your browser), then SSL is active. Once we receive your transmission, we will take reasonable precautions to keep your information secure on our systems. While we strive to protect your privacy, no data transmission over the internet can be guaranteed to be 100% secure. We, therefore, cannot warrant or guarantee the security of any personal information you transmit to us online or be responsible for the theft, destruction, or inadvertent disclosure of that information.

Information from children

The Site is a general audience site that is not designed nor intended to collect personal information from children under the age of 18. We do not knowingly collect personal information from anyone under the age of 18.  We do not use such information and will take reasonable measures to delete it if we discover that it is has been provided. The Site is not a child-directed site in whole or in part.  The Site does not target children under the age of 18 as a primary or secondary audience.  To respect the privacy of children, children under the age of 18 should not provide any personal information on this Site. We ask that parents supervise their children while online.


If you have opted-in to receive promotional materials from us, we may use your e-mail address and other contact information provided to us through the Site to send you these communications. If you do not want to receive such promotional information, you can remove yourself from our e-mail list at any time by following the unsubscribe links on any promotional materials sent to you. Please also note that even if you opt-out of receiving promotional emails from us, we may still use your information to communicate with you for other purposes, such as orders, purchases, and customer service responses.

Your California privacy rights

California Civil Code Section 1798.83 permits customers of the brands and associated websites that comprise the Site who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please direct your email or mail request to the contact information below.


Mobile Terms of Service

Last updated: March 16, 2023

The for kids USA mobile message service (the "Service") is operated by for kids USA (“ for kids USA”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to for kids USA’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of for kids USA through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with for kids USA. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18332476567 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other for kids USA mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18332476567 or email

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.


SMS abandoned cart disclosure

The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.


Contacting us

If you have any questions, comments, requests, or concerns related to this Privacy Policy or the information practices of this Site, please contact us: By email: By mail: for kids USA LLC: Attention Marketing: 111 Penn Street, Suite 202A, El Segundo, CA 90245.